A brand can help generate: · Recognition – people turn to a business because they are familiar with the name · Trust – Because of the familiarity, a brand will be more trusted than something that is unknown · Marketing – A recognizable brand can do things without even trying […]
Category: Branding
Why Branding Is Important for Small Businesses
Often small businesses fall into two traps around branding – that they can’t manage it because they are small and that it is primarily about products anyway. While branding does feature the products or services that a business offers, this is only a small part of it. And branding is […]
Importance of Branding for E-Commerce Businesses
E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has […]